How to Apply

Three steps: prep, hydrate, color. Follow this order for an even, long-wearing finish.

Prep with LIP INK® OFF

Always begin by purifying your lips with OFF solution. It cleanses and helps exfoliate. Splash with water and pat dry.
Hydrate with LIP INK® Shine Moisturizer

Massage a small amount into your lips until absorbed. Wear it alone or in layers.
Apply your color

Follow the directions for your product below. Finish with a final layer of Shine Moisturizer and reapply through the day as needed.

Directions by Product

The first time you use it, wipe the tip of the applicator with a tissue before applying to make sure you get the right color.
Apply up to three layers for maximum staying power, then finish with a coat of shine.
Open vials carefully: the formulas are liquid and can spill or splatter and stain clothing or carpet.

Apply directly to clean, bare, dry lips. Do not apply moisturizer first.
No need to shake. Apply in one even stroke, one direction only (not back and forth), in one or two layers. The thinner the layer, the better.
Once the color sets (about 5 seconds), apply a wax-free LIP INK® moisturizer over it.

To remove, saturate a makeup pad, cotton ball or warm, moist washcloth with OFF solution, press to the lips for a few seconds, then gently wipe (never scrub). Splash with water and pat dry.
To fix a mistake, dip a cotton swab in OFF solution, correct, then rinse.

A slight tingle is normal.: It comes from the natural herbs and botanicals in the formula.
Color not staying?: OFF solution left on the lips breaks down freshly applied color, so rinse thoroughly with water. Petroleum, wax, lipstick or lip balm on the lips also affect the result.
Compatibility.: The wax-free, smearproof LIP INK® line is not compatible with other cosmetic products. New customers should start with a kit.
Adverse reaction?: Stop using the product. Keep out of heat.

Want the full system? See How It Works or email us at customerservice@lipink.com.