How It Works

LIP INK 3 step system

Experience lip color, perfected.

LIPINK’s three-step lip ritual combines patented technology with a carefully curated sequence of prep, hydration, and color to create the ultimate canvas for your lips—delivering rich, long-lasting, smearproof color with a beautifully comfortable matte finish.

  1. Step 1 - Exfoliate and Prep with LIP INK OFF

    Step 1 — Prep

    Purifies lips and removes impurities for a smooth, clean canvas.

    Shop LIP INK® OFF
  2. Step 2 - Instant Hydration with LIP INK Shine Moisturizers

    Step 2 — Hydrate

    Hydrates and conditions lips with essential nutrients for a soft, healthy feel.

    Shop Shine Moisturizer
  3. Step 3 - Long Lasting Lip Color with LIP INK Color

    Step 3 — Color

    100% smearproof, waterproof, buildable color that lasts all day.

    Shop Smearproof Color

This system, along with our patented smearproof technology, is what sets LIP INK® apart from ordinary lip color.

Frequently Asked Questions

Why do my lips tingle or burn?

A light tingle is normal. It comes from the natural herbs and botanicals in LIP INK® formulas, and over time your lips adjust. Keep the product off broken skin and away from the inner eye. If you feel real burning, or notice redness, swelling or hives, wipe the color off with OFF solution, rinse with water and stop using the product. If irritation persists, consult a physician.

Do I really need the OFF solution and Shine Moisturizer?

Yes. Prep with OFF before applying color and to remove it, even if the color looks worn off. Skipping it can leave a temporary discoloration that OFF removes easily. Shine goes under the color to moisturize and create a smooth surface, and on top for a lipstick feel and protection from dryness. LipGel Lipstick is the exception: apply it to bare lips, then add Shine on top.

How many layers should I apply?

Up to three. One, two or three layers adjust the intensity, and more than three can look patchy. Apply each layer thin and in one direction, then finish with a coat of Shine.

Why is my color patchy or streaky?

Common causes: the applicator needs cleaning, more than three layers, color applied too thick or not in one direction, the applicator paused against the lip, Shine wasn’t applied first, the vial wasn’t shaken enough, or the vial is running low.

Why is the color not staying on?

Leftover OFF solution breaks down freshly applied color, so rinse fully with water. Wax, petroleum, lipstick or lip balm residue also hurts staying power. Three layers plus a final coat of Shine give the longest wear.

Can I use my own lip balm, gloss or lipstick with it?

No. LIP INK® Color isn’t compatible with wax- or petroleum-based products, including lip balms, glosses, lipsticks, pencil liners and petroleum jelly. Use LIP INK® moisturizers instead.

Can I mix or lighten colors?

Colors are combined by layering them, not by mixing the product. Color can’t be lightened directly, but you can use fewer layers or replace one layer with Clear.

How do I remove it?

Saturate a makeup pad, cotton ball or warm, moist washcloth with OFF solution, press to the lips for a few seconds, then gently wipe (never scrub). Splash with water and pat dry.

How long does a vial last, and what is its shelf life?

About 3 months with daily use. Shelf life is 3 years if the cap is closed tightly after each use and the product isn’t stored in extreme heat.

Still have questions? See our full FAQ or email us at customerservice@lipink.com.