LIP INK® grew up in California, surrounded by the creativity, artistry, and unmistakable glamour of Hollywood. Over the years, our products have found their way behind the scenes and onto the faces of the people who demand performance from their makeup—from celebrity makeup artists and Hollywood stunt artists to performers, entertainers, and beauty professionals.

Our history includes some pretty unforgettable moments. LIP INK® was part of the original Grinch era, with our iconic Reptillian Green Liquid Lipstick becoming part of the unforgettable green makeup associated with the character. We also shared a longstanding collaboration with Playboy, becoming part of a world where beauty, confidence, performance, and unapologetic self-expression have always gone hand in hand.

Our formulas have appeared on runways including New York Fashion Week and Los Angeles Fashion Week, and LIP INK® has made its way into the world of music and entertainment, including celebrity music videos featuring artists such as Rita Ora. And for years, LIP INK® has been embraced by artists and performers who understand the importance of makeup that can keep up—including the incomparable Dita Von Teese, whose signature glamour, precision, and artistry embody the confidence and individuality we've always believed in.

Along the way, LIP INK® has received decades of news and media coverage, earned recognition within the beauty and entertainment industries, and developed patented innovations that helped establish our place in long-lasting lip color. From Hollywood sets to fashion runways, music videos, stages, photo shoots, and everyday life, LIP INK® has quietly built a legacy around one promise: when you put it on, you shouldn't have to think about it again.